Wednesday, October 8, 2014

Catchy slogans are the talk of the town

By guest columnist Cleland Thom
Some places are going to town on their branding - by using trademarked slogans to attract visitors. Or should that be to keep them away?

Las Vegas’ slogan should certainly attract anyone out for a good time:

Las Vegas: What happens in Vegas stays in Vegas

And Hershey, Pennsylvania, definitely sounds worth a visit:

Hershey: the sweetest place on earth

Others are more obscure, like this one:

Eagle Pass, Texas: Where yee-hah meets Ole

Whereas Newport, Oregon has a more limited appeal: Newport: the Dungeness crab capital of the world

And some are plain weird:

Marshall, Missouri: Smart dog, nice folks.

I can live with the nice folks. Not so sure about the smart dog, though. Even though it might be the talk of the town.

Cleland Thom is director of CTJT, who run Manhattan News’ Tabloid Internship

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